Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

Client Relations:

Monitor client business daily/weekly to ensure strategy & metrics are successful

Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met

Anticipate Client needs, keeping the agency in the position of leading vs following

Counsel with senior level Client(s) on any potential changes

Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance

Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits

Marketing / Special Projects:

Create atmosphere that demands a business-building approach to Client's business.

Utilize Agency resources to develop plans to grow business

Attend monthly marketing/advertising meetings.

Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel

Present national creative, media plans, promotions, strategies, music, etc. at meetings

Prepare materials for and participate in meetings, including National creative, media, and promotional plans

Establish regular competitive reporting for Client review (sales, share SOV).

Requirements

Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.

5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency

Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business

A strong account management background, including past experience managing client accounts and supervising account teams

Proven leadership abilities and managerial experience as a disciplined team leader.

Experience identifying superior business building opportunities

A strong sense of urgency and commitment to get the job done quickly and with high quality

Excellent communication skills, both written and verbal, with people at all levels of an organization

Required SkillsRequired Experience

Zimmerman Advertising

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Account Director