WTAE-TV, Hearst Television's ABC affiliate in Pittsburgh, is seeking a strategic Digital Sales Manager to drive digital and cross-platform revenue growth. This role leads the integration of digital, streaming, and linear solutions into a unified sales strategy, helping position the station as a leader in a rapidly evolving media landscape.

The Digital Sales Manager partners closely with Account Executives and sales leadership to develop data-driven, insight-led campaigns that deliver results for advertisers. This role also serves as a subject matter expert on digital, advanced advertising, and emerging technologies - including AI-enabled tools-helping to modernize sales approaches and unlock new revenue opportunities. This is an in-person position reporting to the General Sales Manager.

Key Responsibilities

Revenue Strategy

Develop and execute cross-platform advertising strategies across linear, streaming, and digital channels

Leverage data, analytics, and AI-driven insights to optimize targeting, campaign performance, and revenue outcomes

Partner with station leadership to drive measurable growth in total and digital revenue

Sales Leadership

Train and coach Account Executives on digital, integrated, and AI-enabled sales strategies

Support high-value proposals, new business development, and complex client opportunities

Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies

Inventory & Campaign Management

Oversee digital and streaming inventory, forecasting, and pricing strategy

Monitor campaign pacing and delivery, using data and AI tools to optimize performance and ensure fulfillment

Market Development

Identify and lead new revenue opportunities across digital, streaming, and advanced advertising products

Build and maintain strong relationships with agencies, advertisers, and technology partners

Stay ahead of industry trends, including advancements in AI, data targeting, and ad tech

Operational Oversight

Review and guide digital proposals and RFP responses with a strategic, data-informed approach

Ensure accurate forecasting, reporting, and alignment across platforms

Help lead the evolution of the sales organization toward a more data-driven and digitally focused model

Qualifications & Experience

Experience in broadcast, media, or multi-platform sales environments preferred

Strong understanding of digital advertising, including CTV/OTT, programmatic, and audience-based buying

Familiarity with AI tools and data analytics platforms, and their application in sales strategy and campaign optimization

Proven ability to develop and execute integrated, cross-platform marketing solutions

Strong analytical skills with the ability to translate data into actionable sales strategies

Track record of driving revenue growth and developing new business opportunities

Experience coaching and leading sales professionals in a fast-paced environment

Excellent communication, presentation, and client-facing skills

Proficiency with Microsoft Office; experience with tools such as Google Analytics, CRM systems, or ad management platforms preferred

Familiarity with digital content strategy and performance measurement

Valid driver's license and reliable transportation required

Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

WTAE-TV

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Digital Sales Manager