JOB SUMMARY

The Marketing Manager is a dynamic and driven Trusted Advisor who executes comprehensive marketing strategies to promote the Bank's products and services. Through collaboration with coworkers, leveraging various marketing channels, and aligning with the Bank's overall brand identity and market positioning, the manager aims to attract new customers, retain existing ones, and achieve business strategic goals

. The Marketing Manager role requires a blend of creativity, analytical skills, project management expertise, and leadership skills.

Essential Functions:

The following duties are NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all listed duties and may be required to perform additional, position-specific duties.

Campaign Development and Execution:

Design and implement marketing campaigns across multiple channels including email, website, social media, direct mail, and print advertising to promote new and existing bank products (e.g., loans, credit cards, savings accounts).

Create compelling marketing materials, including copywriting, graphics, and visuals that are aligned with brand guidelines.

Manage campaign budgets and track ROI to measure effectiveness.

Market Research and Analysis:

Conduct market research to understand customer needs, identify target demographics, and analyze competitor activity

Utilize customer data to identify trends and inform marketing strategies

Monitor industry trends and adapt marketing plans accordingly

Analyze customer data to identify opportunities for cross-selling

Digital Marketing:

Manage the Bank's website and online presence

Develop and execute social media strategies

Implement SEO (Search Engine Optimization) techniques to improve website visibility

Utilize paid advertising platforms like Google Ads and social media ads

Content Creation:

Write engaging content for websites, blog posts, email newsletters, radio ads and social media

Develop and manage content calendars

Branding and Compliance:

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WOOD & HUSTON BANK

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Marketing Manager