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GENERAL SUMMARY











Develops and implements marketing, promotion, and communication
strategies for the department or college under general supervision.

+-----------------------------------------------------------------------+	MAJOR DUTIES
- Develops or assists with development of promotional materials and
designs for marketing projects utilizing a variety of tools.
- Coordinates development of marketing and communication material
and develops copy.
- Writes and proofs promotional material, reports and publications,
press releases, Web and social media content.
- Translates message points into clear communication and meets
well-defined communication objectives.
- Gathers information and data for various marketing and
communication initiatives.
- Coordinates marketing communication activities.
- Assists with planning and execution of various events.
- May approve advertising within budget parameters.
- May be responsible for special projects or operational services.
- May supervise student employees.

MINIMUM QUALIFICATIONS

- Bachelor's degree in related field from an accredited
institution.
- One year's relevant experience.

SPECIAL INSTRUCTIONS

- Internal applicants should use the
WMU -- Internal Application.
- External applicants should use the
WMU -- Application.

ADDITONAL POSITION INFORMATION

- This is a part-time position scheduled 24 hours perweek, with
flexibility to establish a work schedule that aligns with
business needs as approved by the supervisor.
- This is a terminal position through 6/30/2026, with the potential
to be renewed.
- Work to be performed for the Paper Technology Foundation (
PTF). The
PTF supports the relationship between the academic department and
corporate partners, manages the paper engineering scholarship
program, and provides guidance to align the curriculum to
industry needs.
- Staff Compensation System pay grades and rates are available
at: [**https://wmich.edu
/hr/staffcompensation](https://wmich.edu/hr/staffcompensation).**
- Western Michigan University offers generous benefits to its
employees including health, dental, vision, life and disability
insurance, retirement, and tuition discount for the employee and
tuition remission for eligible dependents. To access information
about the specific benefits available for this position, go
to: [**https://www.wmich.edu/h
r/enrollment-staff](https://www.wmich.edu/hr/enrollment-staff).**

PHYSICAL REQUIREMENTS

- Office or other indoor work with minimal physical demands such as
occasionally lifting/moving materials less than 25 pounds.
- Work is generally performed in a well lit, temperature-controlled
indoor environment with occasional exposure to the outdoors
and/or any number of elements.

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Western Michigan University

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