POSITION PURPOSE : The Marketing/Sales Representative is responsible for generating business from referral sources to meet agency growth and revenue goals.

BENEFITS : Hourly pay plus commissions. Paid Time off.

PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:

The duties and responsibilities described below do not represent a comprehensive list for this position. Additional tasks may be assigned periodically as necessitated by business demands.

Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field).

Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.

Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market.

Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.

Develop new and ongoing referral relationships with targeted accounts identified in the marketing plan to increase referrals and achieve business growth goals.

Accurately generate required reports and documentation of sales activity within designated timelines.

Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.

Utilize company resources to ensure an appropriate return on investment.

Develop the marketing plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.

Effectively communicate with the agency team and referral sources.

Maintain regular and predictable attendance.

Perform other functions as deemed appropriate by the management team.

Maintain absolute confidentiality of all information pertaining to employees, clients and clients' family members.

REQUIRED JOB KNOWLEDGE AND SKILLS :

Associates Degree in Marketing, Business Management or Communications preferred.

Minimum of one year experience in the private duty homecare industry preferred.

Experience with public speaking with demonstrated presentation skills.

Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software.

Basic understand of digital marketing: Social Media, SEO, and PPC.

Demonstrate ability to work well with a team.

Results-oriented.

Ability to form relationships and maintain rapport with referral sources.

Ability to listen and communicate clearly, fluently and diplomatically - both orally and in writing.

Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.

Work independently with minimal direction and/or supervision.

Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.

Ability to lawfully work in the U.S.

Visiting Angels

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Marketing and Sales Representative