Who are we?

Established in 2017, tru fru rapidly ascended the "permissible indulgence" space as a Utah-based company selling one-of-a-kind "better for you" Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on a mission to build a legacy with truly remarkable people who can create something special for generations to come!

The Brand Manager - Freeze-Dried and Seasonal Portfolio at tru fru will lead the strategic direction and execution of one of the brand's most dynamic and innovative product lines. This role is responsible for developing and implementing growth strategies that position tru fru as the premier indulgent snack across all seasons and occasions. The Brand Manager will oversee key aspects of brand leadership, including innovation pipeline management, cross-functional team collaboration, and customer engagement. Additionally, this role holds full responsibility for managing PandL levers and will play a pivotal role in shaping the future trajectory of the brand.

What you'll do

Own the 3-year innovation roadmap/pipeline for the freeze-dried and seasonal portfolio.

Develop and execute a comprehensive brand strategy that fuels growth across the 4 Ps-positioning, product, pricing, and promotion.

Monitor campaign and portfolio performance. Deliver actionable insights through market analysis, segmentation, and post-launch evaluations to optimize effectiveness and ROI.

Facilitate Step 2 of the SandOP process and lead the development, alignment, and execution of short- to mid-term demand plans by analyzing market trends, sales inputs, and forecasting data to drive accurate and agile supply chain decisions.

Lead the creation and execution of annual marketing plans.

Partner with Sales on key freeze-dried initiatives (seasonal, line reviews, innovation summits). Work hand-in-hand with sales to develop customer-specific programs and compelling storytelling that inspire and convert.

What you'll bring to tru fru

You are...

Able to partner with sales to validate portfolio strategy and new item sell-in

Proficient in using data analysis to guide effective decisions

Skilled in managing product portfolios to elevate brand narrative and accelerate growth

Experienced leading projects and working with Project Managers to drive projects to completion

Skilled in driving alignment and results in cross-functional environments

You have...

3 years' experience brand management experience

2 years' experience of packaging and product innovation

Consumer Products Goods industry knowledge and experience

Demand planning experience

Pluses

Experience working in candy category

Expertise with seasonal product offerings

Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic... For full info follow application link.

At Tr Fr we are committed to an inclusive workplace where diversity in all its forms is championed. TR FR is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with crimi nal histories, consistent with legal requirements. If you require special accommodation, please let us know.

TRU FRU, LLC

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Brand Manager - Freeze-Dried and Seasonal Portfolio