Director of Marketing

Sales & Marketing

Michigan - USA

Posted: 11/20/2025 | Accepting Until: 12/21/2025 | Positions Available: 1

Job Responsibilities

Responsibilities:

Develop and implement an integrated strategic marketing and communications plans to advance brand awareness and positioning.

Oversee development of print & digital communications including product literature, catalogs, point of purchase materials, packaging, advertising, company reports and other materials as required.

Recommend, develop, deploy and manage a comprehensive web-based marketing strategy that includes websites, social media, email marketing, brand building & other customer facing digital tools.

Recommend, develop, deploy & manage a comprehensive strategy for marketing products & services across channels. Work closely with the VP of Sales & Marketing, & the Director of Sales to assess promotional opportunities, launch products into different channels, evaluate & prioritize opportunities to invest in customer demand creation tools, & achieve monthly & yearly sales goals.

Recommend, develop, deploy & manage marketing research initiatives, as required.

Recommend, develop, deploy & manage trade show & event marketing activities, as required.

Recommend, review, & manage press & media relationships, sponsored shows & personalities, and other brand related sponsorships.

Evaluate new media technologies including blogs, RSS, video and webcasts.

Collaborate with the organization to help forecast demand from promotional & new product launch activities. Helping to define & deploy necessary marketing budgets & programs to achieve sales objectives.

Support new product development and launch process by providing marketing strategies and the necessary budgets for launching new products.

Recommend for approval and manage a marketing budget for all related resources and capital purchases, including but not limited to branding, website, social media, advertising, content, sampling, and events that supports corporate goals.

Oversee the day-to-day activities of the Marketing Department including budgeting and planning.

Build, develop and manage marketing team.

Set short and long-term goals for internal team.

Develop and utilize metrics to drive the marketing budget and outcomes.

Monitor and evaluate the activities and products of the competition, as required.

Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.

Provide training and performance feedback to internal marketing staff to drive the achievement of marketing goals and develop marketing team.

Establish and maintain relationships with industry influencers and key strategic partners.

Prepare regular reports and presentations on marketing efforts for the Vice President for Sales and Marketing.

Represent the Company at trade shows to promote and sell product.

Complete other duties as assigned.

Job Requirements

Education

Bachelor's Degree, MBA a plus

Minimum 5 years of experience in a Senior Marketing Management role in-house or with an agency

Skills/Qualifications:

Ability to travel up to 20%, including required trade season.

Strong ethics, integrity and leadership qualities that inspire trust and confidence.

Demonstrated experience and leadership in managing comprehensive strategic marketing, communications, media and marketing programs.

History of advancing organizational goals.

Innovative thinker, with a track record for translating strategic thinking into action plans and output.

Ability to articulate the distinct aspects of products and services and position them against competitors.

Ability to operate strategically and purposefully.

Excellent listening, negotiation and presentation skills.

Excellent verbal and written communications skills.

Track record of motivating and developing a capable team.

Strong interpersonal skills, with the ability to communicate and manage well at all levels of the Company.

Strong motivation for targets and timelines.

Ability to prioritize and respond effectively to meet deadlines.

Excellent detail and organizational skills.

Strong problem solving skills.

Aptitude for quantitative analysis and strategic thinking.

Maintain and project Trijicon's business image, Vision, Mission, and Values at all times.

Reasoning Ability:

Ability to apply common sense understanding, follow detailed and detailed written or oral instructions. Ability to deal with problems involving concrete multi-disciplinary situations.

Qualification Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is required to frequently stand, walk, and reach. The employee is occasionally required to walk, reach with hands and arms, stoop, kneel, twist crouch, or crawl, and communicate with co-workers and guests.

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 15 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.

Trijicon is an Equal Opportunity employer compliant with applicable State and Federal laws. U.S. Citizenship or permanent residency required. We offer a competitive salary and benefits package.

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Trijicon, Inc.

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