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SUMMARY

As SQUIREs Customer Loyalty Marketing Manager, this role will own the strategy and execution of programs designed to foster long-term customer lovethrough Ambassador, Referral, and Gifting initiatives.

As part of the Lifecycle Marketing team, this position plays a critical role in deepening brand affinity, increasing customer engagement, and driving retention. This role will collaborate closely with Marketing, Customer Success, Product, CX, and Data teams to create memorable and measurable experiences that turn loyal customers into vocal advocates.

REPORTS TO

Director of Lifecycle Marketing

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JOB DUTIES AND RESPONSIBILITIES

Build, launch, and optimize programs that drive customer advocacy: referral, ambassador, and gifting initiatives

Develop campaign strategies that surprise and delight our customers to keep them engaged over time

Use data and behavioral insights to segment audiences and personalize loyalty touch points across various channels

Collaborate cross-functionally with Product Marketing, Customer Success, Growth, CX, and Product to ensure initiatives align with broader customer and business goals

Own program dashboards, tracking loyalty KPIs (referrals, engagement, LTV, etc.) and reporting on success to leadership

Identify and manage vendors or platforms that power loyalty efforts, such as referral software (Ambassador) and gifting platforms (Goody or Reachdesk, for example)

Test, iterate, and scale programs with a growth mindsetalways looking for ways to improve program performance and deepen loyalty.

REQUIREMENTS AND QUALIFICATIONS
4-6 years of experience in customer marketing, lifecycle marketing, or loyalty/retention-focused roles

Proven experience developing and managing referral or ambassador programs at scale

Data-driven approach with hands-on experience using marketing platforms, CRM systems (Customer.io, Salesforce, etc.), and reporting tools

Experience with gifting, rewards, or loyalty tools (e.g. Ambassador)

Strong collaboration skillsyouve worked cross-functionally with Product, CX, and Marketing teams

Passion for building community and driving advocacy through meaningful customer experiences

Excellent written and verbal communication skills

Ability to occasionally travel to customer, team, and/or company related events (X

SQUIRE Technologies Inc

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Customer Loyalty Marketing Manager