Moonwalkers are a product people need to experience to believe. Millions have seen the viral videos, but we haven't built the in-person infrastructure to convert that attention into revenue at scale. That's the gap this role fills.

You'll own the full spectrum of brand experience and field marketing - live demos, pop-up activations, trade shows, retail partnerships, and community events. You'll be the person who puts Moonwalkers on people's feet and turns first-time reactions into purchases, press coverage, and word-of-mouth. You'll also build the playbook so this scales beyond you.

This is not a desk job with occasional event attendance. You'll be on the ground regularly - at events, in retail locations, in front of customers. You're equal parts brand storyteller, event operator, and revenue driver.

What you'll do:

Plan and execute live demo experiences, pop-ups, and field activations across the US (and eventually globally) that drive measurable conversion

Develop and own the event calendar - trade shows, tech expos, consumer festivals, and retail moments where Moonwalkers will have the highest impact

Build and manage a demo program: unit logistics, event staff training materials, and SOPs for safe, compelling product trials

Partner with retail partners (including IKEA) on in-store activations, endcap experiences, and co-marketing opportunities

Capture content at every event - video, testimonials, social-ready moments - and feed them into our digital marketing pipeline

Own brand presence at industry events (CES, mobility conferences) from booth design to staffing to follow-up

Track and report on field marketing ROI: demo-to-purchase conversion, event-attributed revenue, cost per acquisition, and audience reach

Build relationships with communities and micro-audiences (runners, dog walkers, commuters, warehouse workers) who are natural Moonwalkers evangelists

Gather real-world user feedback from events and coordinate with engineering to feed insights back into product development

Requirements

3-5 years in experiential marketing, field marketing, brand activation, or event marketing - ideally for a consumer hardware, DTC, or consumer electronics brand

Track record of events that drove measurable business results (revenue or pipeline, not just brand awareness)

Hands-on operator: you've personally run a booth, managed demo logistics, trained event staff, and troubleshot day-of problems

Strong project management instincts - able to manage multiple concurrent events across different cities without dropping details

Experience capturing or directing event content (photo, video, social) that performs on digital channels

Analytical mindset: you think in cost per demo, conversion rate, and event ROI

Excellent communication skills - you'll represent the brand to customers, retail partners, press, and industry contacts

Willingness to travel 30-50%, with heavier travel during peak event seasons

Nice to have:

Experience with retail partner activations (in-store demos, endcap programs, co-marketing with big-box or specialty retail)

Background in robotics, wearables, personal mobility, or consumer tech

Benefits

Build the field marketing function from scratch at a company inventing a new product category

Direct access to the CEO and founding team - your work directly shapes company revenue and brand trajectory

Competitive salary with performance-based bonus tied to company revenue targets

A rare opportunity to market a product that genuinely stops people in their tracks

Small, fast-moving team (~15 people globally) where results are visible immediately

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