Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, and get an answer to your question with just a couple clicks on your phone. Convenience isn't a luxury, it's an expectation. So why not renting? It's still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more. That's why we've built the world's first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers. We're passionate about turning friction into triple win experiences for residents, investors, and managers. That way renting can be easy and rewarding for everyone. And now you can join us. Apply today to join 220+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win.

About The Role

We're looking for a Product Marketing Manager to lead the go-to-market strategy and continuous scaling for our newest product, Resident Onboarding . You'll take the foundational messaging we've already developed and evolve it-shaping how we talk about the product as it grows, and scaling that message across sales, success, and marketing channels.

In addition to owning Resident Onboarding, you'll contribute to competitive intelligence , customer research , and Go-to-Market enablement to ensure our teams are informed, aligned, and equipped to win in the market.

Role objectives

Refine and Scale Product Positioning

Own and evolve the positioning, messaging, and value props for Resident Onboarding to help set up both internal training and external collateral.

Translate the foundational story into materials that scale across sales, CS, and marketing

Collaborate with Product to ensure the roadmap, messaging, and market needs stay in sync

Analyze property manager and resident adoption and engagement and consult product and UX on optimization.

Support Sales Enablement + Own Messaging

Use product positioning and messaging to create external collateral for prospects and customers

Collaborate with Sales Enablement to support rollouts and reinforce messaging when creating decks, one-pagers, battlecards, and product training materials

Collect feedback from internal teams and iterate as the product and pitch evolve

Lead Competitive and Customer Insights

Conduct ongoing research into competitors, trends, and customer pain points

Interview prospects, customers, and internal stakeholders to gather insights and identify messaging gaps

Translate insights and metrics into strategic recommendations, and present them to cross-functional teams to drive alignment and next steps.

Key Competencies

Product Launch Execution

Lead the Q3 launch of Resident Onboarding, aligning cross-functional teams and managing launch tactics

Drive adoption across Sales, Success, and Marketing through clear messaging and enablement.

Meet or exceed launch goals for new opportunities created and revenue contribution

Persona & ICP Development

Complete detailed documentation for ideal customer profiles (ICP) and buyer personas

Ensure ICP and persona insights are actively used across GTM workflows, including campaign targeting, sales training, and product feedback

Keep documentation current and relevant as the product scales

Go-To-Market Impact

Contribute directly to measurable business outcomes, including:

Drive market awareness through impressions

Drive interest through 15% prospect-to-MQL performance

Reach 60% MQL-to-Opportunity rate

Monitor and optimize GTM effectiveness using a combination of qualitative feedback and performance metrics

About you

3-5 years of product marketing experience. B2B required, B2B2C a plus.

Experience refining and scaling product messaging across teams and channels

Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns).

Ability to explain technical concepts in simple terms for a non-technical audience.

Highly organized and self-directed - you're comfortable turning ambiguity into clarity that drives action and results

Strong collaborator with cross-functional teams across Product, Sales, and Success

Bonus: background in proptech, onboarding tech, or customer journey platforms

We get it. Requirements can sometimes hold people back from applying to a job, but don't let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

Remote Work Statement

This position is a remote-first, work from home position. Second Nature is committed to creating a culture and workplace where remote work fosters collaboration and connections and is a key part of our company story and success. To be successful in a remote work role at Second Nature you must:

Be available during your scheduled working hours and give your full attention to the completion of your Second Nature job duties

Have a quiet, professional, distraction-free environment in which to complete your work

Have access to your own reliable high-speed internet connection

Attend our bi-annual in-person company meetings (Second Nature will reimburse the cost of your business travel per company guidelines)

Why Second Nature?

? Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan

? Location: Work Remotely from anywhere in the US

? Flexibility: Open PTO and sick days

? The Product: Beyond the awards and 5-star reviews... our clients and customers love what they can do with a fully managed RBP

? Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect

? Training: A supportive team to help you grow your career and unlock your full potential

? Growth: The opportunity to get in on the ground floor of a fast-growing startup that's designing and developing an exciting category

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.

Second Nature

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