We're seeking a creative, organized Marketing Manager to support a parent company overseeing four distinct businesses in a highly seasonal small town. This role is focused on building local awareness, driving foot traffic to physical locations, and growing an engaged digital community year-round.

This position is highly flexible: hybrid remote work and part-time arrangements are both possibilities to reflect the seasonal nature of the business.

Key Responsibilities

Create and publish original, on-brand content for lnstagram and Facebook across multiple businesses

Plan and execute seasonal marketing strategies that align with tourism cycles and local events

Respond to social media messages, comments, reviews, and customer questions in a timely professional manner

Collaborate on website updates, design improvements, and content optimization to increase user engagement and conversions

Support website engagement initiatives such as promotions, event highlights, email sign-ups and calls-to-action

Design and coordinate printed marketing materials including in-store signage, menus, flyers, and promotional pieces

Ensure visual and messaging consistency across digital, print, and in-person customer touchpoints

Highlight in-store experiences, promotions, and community connections to increase physical foot traffic

Maintain a consistent brand voice while adapting content for each business

Track engagement and performance metrics and adjust strategies accordingly

Qualifications

Experience managing social media for small businesses

Familiarity with website platforms, basic design principles, and user engagement best practices

Experience creating or coordinating printed marketing materials

Strong writing, visual storytelling, and content planning skills

Comfortable engaging directly with customers online

Understanding of local marketing, tourism, or seasonal business cycles preferred

Organized, self-motivated, and able to manage multiple brands simultaneously

Rock River Corp.

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