This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13562846

Summary: The Digital Marketing Manager leads efforts to grow awareness, influence, and loyalty among customers and prospects for the Pitsco Education brand. The Digital Marketing Manager develops, implements, executes, and oversees content, campaigns, and activities across digital channels. These tasks are accomplished by performing the following duties.

Essential Duties and Responsibilities (other duties may be assigned):

Creating and supporting the development of digital marketing assets

including company online presence, email, video, and social media marketing

Working in conjunction with the Marketing team to oversee the

development, management, and completion of the Pitsco Education digital content strategy

Overseeing social and social advertising strategy and execution including leading influencer marketing strategy, relationship development, and management

Maintaining and evolving the direct-to-consumer experience to drive

online engagement, brand awareness, and revenue on company websites and through channel partners (e.g., Amazon)

Providing monthly, quarterly, and yearly reports giving detailed

information regarding the effectiveness of digital marketing efforts

Overseeing multiple projects including the day-to-day execution of

the annual marketing plan

Providing coaching and direction for direct reports and

cross-functional teams to help deliver on digital marketing strategic objectives

Collaborating with Web Development and vendor partners to test and

implement innovations in our e-commerce infrastructure

Collecting and analyzing industry and competitor intelligence and

marketing trends relative to the companys digital strategy and delivery

Continuing education on the most relevant and effective marketing

methods relative to digital marketing, including customer experience and interaction

Leveraging marketing automation and lead management to streamline,

automate, and measure all marketing tasks and workflows this includes analyzing the success of leads handed over to Sales

Overseeing the on-time planning and completion of Pitsco Video

department projects

Pitsco Education

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