The VP of Marketing will be responsible for shaping and executing OneRail's overall marketing strategy, overseeing both Marketing Communications (MarCom) and Product Marketing. This leader will drive brand awareness, demand generation, product positioning, and thought leadership in the fast-moving logistics and SaaS ecosystem.

The ideal candidate is an experienced marketing executive with 15+ years in B2B SaaS and/or logistics, a proven record of leading high-performing teams, and the ability to balance creativity with rigorous performance analytics.

Key Responsibilities:

Strategic Leadership

Develop and own a comprehensive marketing strategy aligned with company growth and revenue goals.

Proven ability to lead and scale a cross-functional marketing organization, including MarCom, Product Marketing, and Demand Gen (existing & future).

Partner closely with Product, Sales, Customer Success, and Executive Leadership to ensure message-market alignment.

Marketing Communications (MarCom)

Oversee all branding, public relations, thought leadership, and content strategy.

Drive integrated campaigns across digital, social, paid, field, and partner channels.

Ensure consistent, high-impact brand messaging and creative across all touchpoints.

Serve as a media-savvy brand steward for OneRail.

Product Marketing

Lead product positioning, value propositions, persona definition, and competitive analysis.

Partner with Product on launches, feature go-to-market strategy, and enablement.

Equip Sales and CS teams with tools, messaging, and materials to accelerate deals and adoption.

Demand & Growth

Drive pipeline growth with data-backed demand generation strategies.

Implement scalable processes for attribution, tracking, and ROI measurement.

Optimize the marketing tech stack and analytics programs to support decision-making.

Team & Culture

Build, mentor, and develop a high-performing marketing organization.

Foster a culture of collaboration, innovation, and accountability.

Ensure marketing is tightly aligned with GTM objectives across the organization.

Qualifications :

15+ years of progressive B2B marketing leadership experience, including SaaS and/or logistics/transportation technology.

Demonstrated experience managing both MarCom and Product Marketing functions.

Proven track record driving measurable pipeline and revenue impact.

Strong understanding of product positioning, customer segmentation, and value-based messaging.

Experience scaling marketing organizations in high-growth environments.

Data-driven mindset with comfort in analytics, experimentation, and KPI management.

Exceptional communication and executive-level presentation skills.

Preferred Qualifications:

Experience in both enterprise SaaS and logistics/transportation tech markets (cross-industry hybrid background).

Direct oversight of Demand Generation or Growth Marketing in addition to MarCom and Product Marketing.

Experience owning or heavily influencing brand repositioning, category creation, or major market expansion initiatives.

Prior leadership during a company's scaling stage (e.g., Series B-D or rapid enterprise expansion).

Expertise with modern marketing tech stacks, including automation, attribution modeling, and revenue analytics platforms.

Experience partnering closely with Product Management on GTM roadmaps, launches, and enablement frameworks.

MBA or advanced degree in Marketing, Business, or a related field or equivalent experience.

Public speaking, conference representation, or thought leadership experience (panels, podcasts, press).

PR and media relations background, especially in B2B tech or regulated industries.

Core Competencies

Strategic thinking & execution

Inspiring leadership & team development

Creative storytelling & strong copy sensibilities

Analytical rigor & performance optimization

Cross-functional collaboration

High EQ and executive presence

Compensation

This role falls under Comp Band 13, with an annual base compensation expected to be between $268,000 and $327,500, depending on experience, qualifications, and geographic location. Work Location

This position is based out of OneRail's headquarters in Orlando, FL (ZIP 32819). While on-site presence may be required up to 3 times per month, remote candidates will be considered, with preference given to those located in the Central Florida area.

About OneRail OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses. This people-plus-platform approach features a 24/7 USA-based exceptions team who maintain a 98% on-time delivery rate. By optimizing fulfillment processes, reducing costs and improving order accuracy with store-shelf-to-doorstep visibility, OneRail is committed to empowering clients and improving the customer experience.

OneRail was named to the Deloitte Technology Fast 500 two years in a row, was ranked 19th in the 2025 FreightTech 25, named for the fifth year in a row to the FreightTech 100, was honored as one of Inc. magazine's Best Workplaces 2023, was listed on Forbes' lists of America's Best Startup Employers for the last three years, was named to the Inc. 5000 two years in a row and was selected as the Last Mile Company of the Year for the 2024 SupplyTech Breakthrough Awards. To learn more about OneRail, visit OneRail.com.

OneRail

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