Position Overview

One Team US is seeking a senior-level Marketing Growth Leader to architect and execute scalable demand generation strategies across our portfolio of SaaS platforms and software services, including Whizpot, Got Your Team, Falcomatics, and emerging AI-driven products.

This role is not a traditional marketing manager position. It requires a strategic operator with deep SaaS growth experience, performance marketing expertise, product-led growth understanding, and the ability to align technical infrastructure with measurable pipeline impact.

The ideal candidate understands B2B SaaS positioning, multi-brand strategy, attribution modeling, and demand capture systems --- and can translate that into qualified leads, demos, and revenue growth.

Core Responsibilities:

SaaS Positioning & Messaging Architecture

Define and refine ICPs across multiple brands

Develop differentiated positioning frameworks for each product

Align messaging across websites, landing pages, ads, and sales collateral

Establish category clarity and competitive differentiation

Demand Generation & Performance Marketing

Build and optimize high-intent acquisition channels (Google Ads, LinkedIn, organic search)

Design and execute a paid acquisition strategy with defined CPL and CAC targets

Own MQL ? SQL ? Demo pipeline optimization

Drive measurable demo bookings and qualified lead growth

Funnel & Conversion Engineering

Architect full-funnel strategy (traffic ? conversion ? demo ? close)

Implement landing page testing strategy (A/B testing, CRO)

Define product-led and demo-driven growth flows

Improve conversion rates across SaaS properties

Growth Analytics & KPI Ownership

Establish CAC, LTV, CPL, and ROI tracking frameworks

Implement a unified reporting dashboard across brands

Ensure attribution modeling and performance transparency

Present monthly growth reports tied to revenue impact

Multi-Brand Strategy Oversight

Prioritize marketing resources across the One Team US portfolio

Ensure consistent strategic direction across domains

Align marketing initiatives with product roadmap and AI initiatives

Identify scalable growth opportunities across verticals

Required Qualifications

7+ years experience in B2B SaaS marketing

Demonstrated success scaling SaaS products via inbound and paid acquisition

Strong understanding of CAC/LTV modeling and demand forecasting

Experience managing multi-product or multi-brand portfolios

Deep knowledge of SEO, paid search, and LinkedIn advertising

Experience implementing marketing automation and CRM integration

Strong analytical background with a performance accountability mindset

Preferred Qualifications

Experience in AI-driven software or technical SaaS environments

Familiarity with product-led growth frameworks

Experience working with internal

One Team US LLC

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Marketing Growth Leader - SaaS & Software Services