Description

The National Restaurant Association is proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we are looking for in an audience-obsessed, data-informed, and highly collaborative Senior Event Marketing Manager to lead the strategic marketing efforts for high impact, enterprise-wide events and convenings.

Reporting to the VP of Programmatic Marketing and Activation, you will develop and execute marketing strategies that drive registration, elevate the attendee experience, and align with the organizations broader convening and business goals. As Sr. Event Marketing Manager, you will

rigorously review performance metrics and attendee survey data to generate insights that continuously refine strategies and optimize future event experiences.

This role requires deep expertise in audience segmentation, event experience design, and personalization at scale. Ideal candidates bring a strong understanding of how to craft tailored messaging journeys, develop registration-driving campaigns, and work seamlessly across teams to ensure flawless execution and continuous optimization.

Position operates out of our DC office, with a required three days onsite, Monday - Wednesday with flexibility to work remote on Thursday and Friday.

The work you will do as Sr. Event Marketing Manager will play a pivotal role in shaping our event strategy and creating impactful attendee experiences. We look forward to hearing from you!

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.

Key Responsibilities

Event Marketing Strategy and Execution

Lead the development and implementation of comprehensive marketing strategies for flagship in person and virtual events and enterprise-wide convenings.

Align marketing objectives to organizational goals, target audience behaviors, and event-specific KPIs.

Develop go-to-market plans, channel strategies, messaging frameworks, and creative briefs to support promotional efforts.

Audience Segmentation and Personalization

Apply audience-centric thinking and data-driven segmentation to build tailored marketing journeys.

Leverage personalization tactics across channels (email, web, social, paid media) to increase registration conversion and engagement.

Utilize behavioral and demographic insights to refine audience outreach strategies and messaging.

Cross-Functional Collaboration

Work closely with the Content Strategy and Membership teams to develop and prioritize marketing assets needed to support event registration and campaign goals.

Collaborate with the Digital Marketing team to execute campaigns across email, web, and paid channels, ensuring accurate implementation and real-time optimization.

Partner with internal stakeholders including sales, events, creative, communications, and product teams to ensure alignment and integration across the attendee journey.

Revenue and Registration Growth

Drive lead generation and registration through high-performing campaigns that support revenue targets.

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National Restaurant Asssociation

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Sr. Event Marketing Manager