About Mount Franklin Foods

Mount Franklin Foods is a leading manufacturer of high-quality confections and nut products. Our growing portfolio spans multiple brands and product categories across North America, with an expanding presence in mass retail, foodservice, and ecommerce. We are committed to delivering delicious, innovative, and value-driven products that resonate with todays consumers. With a legacy of excellence and a passion for growth, we are seeking a visionary marketing leader to shape the future of our brands and drive strategic expansion.

Position Summary

The Vice President of Marketing will lead the strategic direction, development, and execution of all marketing initiatives across Mount Franklin Foods branded, private label, and foodservice portfolios. This individual will serve as a key member of the executive team, responsible for building brand equity, driving consumer engagement, and enabling business growth through integrated marketing strategies, innovation, and cross-functional leadership.

This role requires a blend of strategic thinking, operational discipline, and a passion for consumer-led growth. It is ideal for a collaborative, data-informed leader who thrives in fast-moving, cross-functional environments.

Key Responsibilities

Strategic Leadership

Develop and execute a comprehensive 3-, 5-, and 10-year marketing strategy aligned with corporate growth objectives.

Guide brand positioning, portfolio strategy, and go-to-market plans across all channels (retail, foodservice, ecommerce).

Foster a proactive, insight-driven marketing culture that leverages data, trends, and consumer behavior.

Serve as a cross-functional leader, influencing key initiatives across RandD, Sales, Operations, and Finance.

Brand and Campaign Management

Lead brand architecture, packaging strategy, and creative direction for all product lines.

Oversee integrated campaigns spanning digital, social, shopper, trade, influencer, and traditional media.

Ensure consistent brand voice and identity across all consumer and customer touchpoints.

Digital and Ecommerce

Champion performance-driven digital marketing strategies, including CAC, ROAS, and retention across owned and paid channels.

Oversee ecommerce growth via Amazon, Shopify, and other platforms, aligning content, conversion, and merchandising efforts.

Scale DTC and paid media initiatives in partnership with the Digital Media Manager and agency partners.

Innovation and Insights

Lead the innovation pipeline in collaboration with RandD and Sales, identifying whitespace opportunities and guiding concepts from ideation to commercialization.

Leverage insights from syndicated data (Circana, Nielsen, SPINS) and consumer research to inform strategic decisions.

Translate market trends into actionable growth platforms for the business.

Creative and Content Oversight

Provide strategic direction to Creative Services and external partners to produce high-impact visual and written content.

Drive packaging innovation, sales enablement tools, and digital asset development across the customer journey.

Team and Budget Management

Build, mentor, and inspire a high-performing marketing team.

Manage budgets, agency partnerships, and vendor relationships to maximize efficiency and ROI.

Foster collaboration, accountability, and agility across the team.

Performance and ROI

Define and track key KPIs across all marketing channels to measure impact and guide resource allocation.

Monitor and optimize performance indicators such as ROAS, household penetration, ACV, unaided brand awareness, and ecommerce conversion.

Use a test-and-learn approach to continuously improve marketing effectiveness.

Qualifications

Bachelors degree in Marketing, Business, or related field; MBA preferred

12+ years of progressive marketing leadership experience in CPG, preferably food or confectionery

Proven success in brand development, digital performance marketing, and innovation strategy

Strong cross-functional leadership skills with a track record of aligning marketing with RandD, Sales, and Supply Chain

Experience managing agencies and internal teams in fast-paced, high-

MOUNT FRANKLIN FOODS LLC

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