Position Type: Full-Time Work Environment: Hybrid (3 days in office expected) Location: Wackerly -- Midland, MI 48640, USA

Position: Vice President Marketing I

Employment Status: Exempt

Reports to: Chief Strategy Officer

Position Overview {#position-overview data-start="611" end="633"}

Members First Credit Union is seeking a VP Marketing to collaborate with the executive team to grow the credit union and strengthen overall market position. This role serves as a strategic leader responsible for marketing, community impact, brand governance, public relations, and grant strategy. The position is highly visible in the community and requires weekend, evening hours, and travel.

The primary purpose of this position is to assist Members First Credit Union in delivering on its mission, vision, and brand promise by living out core values in every service contact and fostering purpose, belonging, and impact throughout the organization.

Essential Duties {#essential-duties data-start="1296" end="1317"}

Provide strategic leadership for marketing, brand, community impact, and public relations initiatives.

Develop and execute long and short-term marketing plans aligned with the credit union strategic plan.

Lead marketing teams to achieve portfolio performance, revenue, and growth objectives.

Utilize data intelligence to drive new member acquisition, digital engagement, and loan growth.

Serve as expert resource in member, market, and industry research.

Represent the credit union in the community to strengthen relationships and advance initiatives.

Maintain brand governance standards including messaging, visuals, and logo guidelines.

Deliver on the Credit Union's promise in every service situation.

Successfully obtain Certified Credit Union Financial Counselor (CCUFC) designation within first year of service.

Duties and Responsibilities {#duties-and-responsibilities data-start="2179" end="2211"}

Create and manage comprehensive marketing strategy using analytics, ROI modeling, and predictive insights.

Develop annual marketing budget to maximize return on investment.

Lead integrated campaign

Members First Credit Union

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