Channel Marketing Manager - 14287

DESCRIPTION/RESPONSIBILITIES: POSITION SUMMARY The Channel Marketing Manager will be a part of the Marketing team to support and enable our channel partners to sell more of our solutions, increase mindshare for Matthews and become their preferred vendor to do business with. In partnership with the Marketing Director and Channel Sales Manager, the Channel Marketing Manager will create and execute a channel marketing plan for the Americas region in alignment with global channel marketing plans.

JOB RESPONSIBILITIES

Work with product marketing & marketing teams to create customizable sales enablement collateral like brochures, selling guides, sales plays, application guides, sales presentations for various markets/ industries, applications and solutions.

Work with channel sales teams on joint case study development to showcase the power of our solutions in different applications & industries.

Work with the channel partner's marketing team to facilitate our brand presence at tradeshows & events.

Facilitate new product launches to Channel Partners including all communications.

Increase engagement & focus on relationship building with partners to get proactive input on how we can support them better, industry insights, competitor insights. This includes NPS surveys, newsletters, 1:1 meetings with marketing teams, facilitating conversations with leadership.

Project manage annual Channel Partner Meeting organization for all channel partners including venue coordination, agenda design, budget management, sales enablement collateral and product demos.

Support leads to channel by facilitating leads flowing from us to partners and partners to us with feedback loops.

Work on joint programs to co-generate leads with partners.

Work with partner marketing teams for online marketing support with content to update their website about our solutions, case studies and applications.

Support social media posts to increase our joint digital reach and footprint.

Resource management on HighSpot to ensure that all sales tools are available and updated for Partners.

Analyze and measure the success of various partner marketing initiatives to capture the impact of channel marketing.

Additional duties as assigned

QUALIFICATIONS / REQUIREMENTS

Bachelor's degree in communications, marketing or related field.

5+ years progressive marketing experience; or equivalent combination of education and experience in manufacturing or industrial experience preferred. Exposure to channel marketing preferred.

High degree of proficiency in MS Office Suite, Outlook & Internet applications.

Fluency in Spanish would be an advantage.

Ability to work in Salesforce, to manage partner contacts, send emails, newsletters etc.

Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.

Strong verbal and written communication skills (including analysis, interpretation, & reasoning).

Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, channel partners.

Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.

Ability to work with and influence peers and management.

Self-motivated with critical attention to detail, deadlines and reporting.

Periodic travel (approx. 10-15%) either locally, nationally, and/or internationally may be required.

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PHYSICAL ASPECTS / WORK ENVIRONMENT

Regularly required to stand; walk; sit; use hands and fingers to operate a computer keyboard, and talk, hear and see.

Regularly lift and/or move up to 10 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes or airborne particles, extreme cold & heat, risk of electrical shock, and toxic or caustic chemicals.

The noise level in the work environment is usually low/moderate.

Reasonable accommodations may be made to enable individuals to perform the essential functions.

In Product Identification, our Matthews Marking Systems and Evolution Inkjet brands are leading global providers of marking and coding solutions, including a full line of printing technologies, consumables and software, to meet branding, traceability and regulatory compliance needs for industrial and consumer products.

matthewsautomation.com

We are in search of talent for the Product Identification group

At Matthews International, what makes us different is what makes us great. We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.

Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

Nearest Major Market: Pittsburgh

Matthews Marking Solutions LLC

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Channel Marketing Manager - 14287