::: {payxautoid="simple.app.jobpost.jobdescription.header.content"} Job description :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} PURPOSE :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} The Vice President of Marketing will lead the development and execution of a comprehensive growth strategy that drives acquisition, engagement, and conversion across all member touchpoints. This role is responsible for building a full-funnel marketing engine, uniting brand and performance marketing to deliver measurable business results. By establishing a strong, consistent, and differentiated brand identity, the VP of Marketing will elevate MVFCUs presence across digital, traditional, and community platforms. This leader will guide a cross-functional team in implementing data-driven, audience-centric marketing programs that align with organizational goals and resonate in every market we serve. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} FUNCTIONS :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Develop and own a full-funnel marketing strategy from the first member touchpoint to funded account. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Establish and maintain a comprehensive brand playbook that defines voice, tone, visual identity, and usage guidelines to ensure brand consistency across all member and community touchpoints. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Lead multi-channel campaigns across paid search, social, display, direct mail, email, SEO/SEM, content, and community presence. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Build targeting frameworks that leverage demographic, psychographic, and behavioral data to tailor messaging by channel and segment. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Stand up a unified analytics ecosystem that tracks marketing influence from first touch through business line operations and into revenue outcomes. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Use data to test and optimize conversion performance at each stage of the member journey. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Oversee brand positioning and ensure consistent visual and messaging standards across physical branches, digital assets, advertising, sponsorships, and community engagement. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Lead internal team and external partners with a focus on high performance, speed to execution, and accountability. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Act as the guardian of brand integrity, ensuring every asset and campaign reinforces MVFCUs identity and values. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} REQUIRED SKILLS/ABILITIES :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Proven track record of growing brand awareness and conversion through integrated marketing strategies. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Experience building and implementing brand standards and playbooks across large organizations. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Expertise in digital platforms (Google Ads, Meta, SEO/SEM, CRM, automation tools). :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Deep understanding of CAC, LTV, attribution modeling, and multi-touch performance tracking. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Demonstrated experience using psychographic and behavioral data to drive personalization at scale. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Strong cross-functional leadershipand ability to translate strategy into execution. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Skilled in team development, budget management, and agency/vendor oversight. :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} IMPACT MEASURES :::

::: {payxautoid="simple.app.jobpost.jobdescription.content"} Clear, c :::

Matanuska Valley Federal Credit Union

Latest Jobs

VP of Marketing