What's going to be your next career move? If you have the experience and skills...We have the right career for you! Join us as the "Product Marketer".

The Product Marketer will develop and execute strategies that promote LS Cable and System USAs (LSCSUSA) product lines, with a particular focus on the rapidly expanding Busway product line. This role will work closely with internal teams to drive revenue and increase brand awareness within designated sales channels by collaborating with partners, affiliates, and end users.

At the highest level, a successful Product Marketer will masterfully dovetail internal sales objectives with the corporate goals as outlined by Marketing Manager, CEO, and other company leadership. This role will ensure LSCSUSA marketing is strategic, scalable, and aligned with leadership goals. Strong interpersonal skills and exceptional project management abilities are essential for success in this role.

The Product Marketer will be charged with maintaining and supporting sales efforts in four key areas:

Brand and MARCOMM development (e.g., brochures, case studies, technical content)

Tradeshow and event planning (e.g., booth design, logistics, lead capture)

Digital marketing (e.g., lead generation, customer relationship management [CRM] adoption, website oversight)

Market research (e.g., competitor analysis, product development support)

Essential Job duties:

Brand and Messaging Consistency

Develops and maintains brand guidelines for all communications.

Ensures consistent messaging across LS Cable, LS Busway, LS Electric, and LS GreenLink.

Centralizes marketing assets for sales reps, distributors, and partners.

Market Research and Competitive Intelligence

Conducts industry analysis to identify trends, customer needs, and competitors.

Tracks emerging markets (e.g., renewables, EV infrastructure, smart grids).

Uses analytics to refine target audience segmentation and product positioning.

Lead Generation and Sales Support

Runs digital marketing campaigns (search engine optimization (SEO), paid ads, email, and social media).

Develops sales enablement tools like brochures, presentations, case studies, and videos.

Works with sales teams to nurture leads via automated CRM-driven campaigns.

Content and Digital Marketing

Oversees website, blog, and social media presence.

Produces press releases, newsletters, and case studies showcasing LS solutions.

Leverages LSs strengths in local manufacturing (Tarboro) and global innovation.

Trade Shows, Events and Partnerships

Coordinates tradeshows and industry events with LS Electric, LS Cable America, and LS GreenLink.

Develops event marketing materials (booth design, product demos, lead collection).

Strengthens relationships with distributors, contractors, and utilities.

Public Relations and Thought Leadership

Manages media relations and crisis communication.

Positions LS as an industry leader through whitepapers, speaking engagements, and sponsorships.

Highlights LSs impact on infrastructure, sustainability, and the U.S. energy transition.

Education Level Required

A 4-year degree in Marketing/Communication or at least 2 year Associate and/or equivalent years of working experience.

Skills and Abilities Required

A qualified Candidate MUST:

Have at least three years of professional industry experience developing multifaceted marketing campaigns, especially in a client-based marketing agency setting.

Be excited to travel to tradeshows, meetings, manufacturing plants, and customers places of business when called upon.

Be able to create compelling marketing copy.

Have some graphic design experience.

Have previous experience working within a CRM.

Youll be successful in this job if you:

Demonstrate an interest in the electrical manufacturing industry and LSCSUSAs product portfolio.

Are highly organized and cherish a well-established process.

Can manage multi-component projects and herd cats effectively.

Have theability to work independently and with little supervision.

Can communicate clearly and concisely.

Can work collaboratively on a small, agile team.

Are always looking for ways to improve efficiency and time management skills.

Technical Proficiencies

Adobe Creative Suite Microsoft Office HubSpot or comparable CRM

If you are selected as an interview applicant, proof of prior campaign development will be requested and must be provided as part of the interview process.

The interview process includes completing our employment application forms. All offers of employment are contingent upon a successful background check, and proof of legal status to work in the U.S. We utilize E-Verify.

LS Cable & System USA INC.

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