Digital Marketing Specialist

Hoyt Archery, an industry leader and world-renowned brand in archery and bowhunting gear is searching for an experienced Digital Marketing Specialist. The ideal candidate will bring creativity, strategic vision, urgency, enthusiasm and a passion for digital marketing, bowhunting and archery to the marketing team. The ability to thrive in a fast paced environment is a must, along with strong writing skills and excellent social customer service skills. Candidates must have a very strong background in social media and digital marketing, incorporating the latest and most effective practices into Hoyt's social and digital marketing strategies. (This is an inhouse position located in Salt Lake City, UT)

Job Duties Summary

Collaborate with Director of Marketing and marketing team to develop all social media strategies and content

Own and manage the content calendar

Monitor and update all social media platforms on a daily basis

Social listening and responding to customers on all social media platforms

Monitor trends in social media tools, channels, strategies, etc. and implement accordingly

Develop and implement strategies to grow Hoyt's social media reach and increase engagement

Provide social media and website analytic summaries to management

Update and edit content on Hoyt.com, including product home page, product pages, e-commerce pages, and more

E-mail marketing

Manage our Meta ad library and ad placement

Manage our Google Ads

Attend archery media and trade events representing the Hoyt brand and associated products and capitalize on digital marketing opportunities

Required Skills/Qualifications

Bachelor Degree in related field (Digital Marketing, Marketing, Advertising)

3-5 years of experience managing business to consumer social media and digital marketing efforts

Extensive experience and knowledge in Social Media platforms

Extensive knowledge in SEO and website content management, particularly with Shopify

Proficient with Google Ads and Meta advertising tools

Exceptional writing and grammar skills

Proficiency in e-mail marketing software, preferably Klaviyo

Proficiency in Microsoft Office

Ability to thrive in fast paced environment with tight deadlines

A passion and knowledge of bowhunting and archery

Preferred Skills/Qualifications

Proficiency with InDesign, Photoshop and other Adobe Creative programs

AdWords Certification

Video Editing

Photography

Advertising - Digital, Social Media and Traditional

Technical knowledge of bows and archery accessories

Experience working with Microsoft Business Central is a plus

Hoyt Archery

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Digital Marketing Specialist