About the team:

The Lead Engine and Sales Play team fuels pipeline growth by driving strategies that engage leads, streamline sales motions, and enable high-impact seller outreach. We focus on delivering scalable programs that connect marketing-generated demand with sales execution to accelerate revenue.

We partner closely with Integrated Campaigns, Marketing Operations, Growth Marketing, Sales, and others to optimize lead management, automate workflows, and launch sales plays that support our highest-priority go-to-market initiatives.

The Growth Marketing Manager II will serve as the primary liaison between Revenue Marketing and the Global Corporate Sales segment, driving alignment and accelerating pipeline through optimized lead workflows and campaign execution. This role is perfect for a strategic, data-driven marketer who excels at building structure, aligning cross-functional teams, and developing tools and programs that boost pipeline performance.

Responsibilities:

Serve as the primary point of contact between Marketing and the Global Corporate Sales segment to ensure alignment and collaboration

Create and maintain dashboards to track lead-to-opportunity performance (ex. engagement, MQLs, pipeline contribution) and identify areas for optimization

Develop Outreach messaging and sequences for Corporate Account Managers that align with integrated campaign themes and sales plays

Drive adoption and effective usage of marketing tools such as Outreach and Qualified across the Corporate Sales team

Launch Sales Plays by building targeted account lists, crafting campaign-aligned messaging, and setting up performance trackingPartner with the analytics team to standardize performance reporting and readouts for executive stakeholders

What you'll need:

5+ years of experience leading scaled, cross-functional marketing initiatives, preferably within B2B SaaS or enterprise software

Strong track record of driving pipeline and revenue through strategic, multi-channel marketing programs

Experience collaborating closely with Sales, Marketing, and Operations teams to align on strategy and execution

Proficiency with key tools such as Salesforce, Marketo, Outreach, Qualified, and ZoomInfoSkilled in developing campaign messaging, pipeline strategies, and performance reporting for internal stakeholders

Excellent project management, communication, and stakeholder alignment skillsComfortable operating in a fast-paced, dynamic environment with the ability to self-start and execute in ambiguity

What's nice to have:

Experience working directly with sales teams or in a sales support capacity

Background in high-growth technology or SaaS companies

Familiarity with go-to-market strategies for cloud services, software solutions, or technical products

LI-Remote

"HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process, wherever these are located. More information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here: link to IBM privacy statement (https://www.ibm.com/us-en/privacy) ."

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Growth Marketing Manager II