Date: January 2026

TITLE:Senior Manager, Marketing Operations

RESPONSIBLE TO:Chief Marketing Officer

DIVISION/DEPT:Marketing and Communications

SUPERVISES:N/A

FLSA STATUS:Exempt

SUMMARY:

The Senior Manager, Marketing Operations is responsible for building and maintaining the operational backbone of the GII Marketing and Communications (MarCom) department. This role provides the systems, structure, and discipline required to support a modern, high-performing marketing organization, including ensuring work is planned, prioritized, resourced, executed, and measured effectively.

This role oversees core operational functions including project management support, workflow and SOP development, budget and resource management, vendor and contract oversight, and special projects. By driving clarity, consistency, and transparency across the Marcom department, the Senior Manager enables the teams to move faster, deliver higher-quality work, and execute with greater efficiency for the benefit of both the department and the broader GII organization.

BASIC FUNCTION:

The Senior Manager, Marketing Operations leads the processes, systems, and governance that enable effective marketing execution across GII. This role is accountable for establishing operational standards that support project delivery, ongoing marketing activities, and cross-functional initiatives, all in a way that brings rigor to how marcom work flows through the organization.

A core function of this role is supporting planning, prioritization, and execution across by providing project management frameworks, resourcing visibility, and operational oversight. The Senior Manager partners closely with marketing leadership, functional teams, finance, legal, IT, and external vendors to make sure projects are moving forward efficiently.

SPECIFIC DUTIES:

Marketing Operations & Project Management Support: Provide project management support across key initiatives and special projects. Establish and maintain standardized project management approaches, timelines, and reporting. Support leadership with visibility into priorities, dependencies, risks, and delivery status.

Workflow Optimization & SOP Development: Design, document, and govern end-to-end marketing workflows and standard operating procedures (SOPs).Establish intake processes and quality control checkpoints. Identify opportunities to streamline workflows, reduce friction, automate tasks and improve speed and quality of execution.

Planning, Resource Support marketing planning processes, ensuring alignment between strategy, capacity, and execution. Provide visibility into resource allocation across teams, projects, and vendors.

Budget& Vendor Management: Manage marketing budgets in partnership with leadership, tracking spend , forecasting needs, and ensuring financial discipline. Trouble shoot with finance t e am as needed . Manage marketing vendors, agencies, consultants, and platform partners, including contracts and scopes of work . Partner with legal, procurement, and finance to ensure contract compliance and cost effectiveness.

Special Project Oversight: Lead or support special operational projects that improve how marcom groups function and deliver value.

Governance, Measurement & Transparency. Establish operational governance that supports consistency, accountability, and risk management across marketing activities. Support measurement and reporting frameworks that track progress, efficiency, and outcomes. Partner with Legal/IT to maintain brand governance, policies, audits, and training.

Cross-Functional Enablement & Continuous Improvement: Partner with internal teams and stakeholders to improve marcom coordination and execution across functions. Champion best practices, operational discipline, and continuous improvement within MarCom. Support change management and adoption of new processes, tools, and ways of working.

RELATIONSHIPS:

Internal: Frequent interaction with marcom leadership and teams, and other GII stakeholders including finance, legal, and IT.

Goodwill Members: Periodic engagement as needed to support executional alignment and operational practices.

External: Ongoing coordination with agencies, vendors, and other service providers.

SKILLS NEEDED:

Strong marketing operations and project managementexpertise.

Demonstrated ability to design and manage workflows, SOPs, and operational frameworks.

Experience managing budgets, resources, and vendor relationships.

Highly organized with strong attention to detail and follow-through.

Ability to bring structure, clarity, and discipline to complex environments.

Strong communicationand stakeholder management skills.

Comfortable operating across multiple teams, priorities, and timelines.

Experience working within nonprofit, enterprise, or federated organizations preferred.

EDUCATION: Bachelor's degree in marketing, communications, business, information systems, or related field required. Advanced degree or relevant certifications (e.g., CRM/MA admin, analytics, PMP/Lean) a plus.

EXPERIENCE: Minimum of 8 years of experience in marketing operations, project management, or related roles, with demonstrated responsibility for managing workflows, budgets, vendors, cross-functional initiatives, and coordination of critical projects. Experience supporting senior leaders and complex organizations preferred.

DECISION MAKING: Responsible for operational decisions related to workflow design, prioritization processes, budget tracking, vendor oversight, and execution standards.

SUPERVISION: No direct supervision but with latitude to establish operational standards and manage day-to-day execution support.

PHYSICAL EFFORT & TRAVEL: Generally sedentary; occasional travel for team meetings, vendor sessions, or training may be required

EMOTIONAL EFFORT: Fast-paced environment requiring strong organizational skills, resilience, and comfort managing multiple projects and priorities

Goodwill Industries International, Inc.

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