Title: Assistant Director of Marketing, Athletics

VP Area: Athletic Development and Comm.

Department: Athletic External Operations

Work Schedule: Fixed daytime hours Monday-Friday

Telework Availability: On-campus Position

FLSA Status: Non-Exempt

Employee Classification: Regular full-time (staff 30+ hours)

Hours per week: 40

Months per year: 12

Job Purpose:

Assistant Director of Marketing will be responsible for development and execution of marketing plans. The Assistant Director will work closely with coaches, support staff, and student-athletes to increase awareness, attendance, and ticket sales.

Essential Functions:

40% - Marketing and Game Presentation

Develop and execute marketing plans for assigned sports to drive brand awareness, attendance, and ticket sales.

Plan, direct, and evaluate game presentation including but not limited to scripts, promotions, and recognitions.

Work with Creative Services in execution of promotional materials and in-game content.

Work with Gonzaga Sports Properties on sponsorship planning and fulfillment.

Assist in development and execution of department advertising and promotion plans.

35% - Program Management

Oversee Gonzaga Athletics marketing programs such as: Marketing Internship, mascot, Jr Zag Club, and student rewards.

Responsible for recruiting, training, and supervising Marketing Interns.

Responsible for recruiting, training, supervising mascots.

Coordinate Jr Zag Club memberships to increase memberships and engagement.

Manage student rewards program aimed at increasing student attendance and engagement - (Essential)

15% - Creative and Social Media

Participate in creation and proliferation of social media strategy for the athletic department.

Assist in management of Gonzaga Athletic social media sites.

Assist Creative Services in the execution of photo and video shoots.

5% - NCAA Compliance

Employees of Gonzaga University's Athletic Department must comply with all NCAA rules and regulations, and acknowledge this compliance as part of an evaluation process.

5% - Additional Duties as Assigned by the Department

Educational Requirement:

Bachelor's Degree or Equivalent Experience

Years of Related Experience Requirement:

1 year

In lieu of the educational qualifications, candidates may qualify with equivalent professional experience at a ratio of one year of experience for each year of required education.

Certifications and/or Licensures:

Skills & Abilities:

Bachelor's Degree or equivalent

2 years of marketing and promotions experience

Excellent written and verbal communication skills

Excellent public relations and promotional skills

Strong interpersonal skills; ability to relate and work well with others

Ability to work evening and weekend hours as needed for various Athletic functions and events

Adobe Creative Suite experience

Preferred Qualifications:

Masters Degree in Business, Sports Administration, Communications, or related field

Two (2) years of marketing and promotions experience within Athletics

Division I football or ba

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Assistant Director of Marketing, Athletics