To be considered for this role, you must apply on the Fortera website. Apply at: https://www.forteracu.com/careers.

Chief Marketing and Growth Officer

Administration/Executives

Full Time

Senior Management

Clarksville, TN, US

Requisition ID: 1126

Salary Range:

$250,000.00 To $300,000.00 Annually

Starting pay for successful applicants is generally within the minimum to midpoint of the pay range. Our consideration for pay is designed to support career growth and development over time. Offers extended depend on a variety of job-related factors, including but not limited to individual experience, knowledge, training, education, geographic location, market demands and internal equity.

POSITION PURPOSE

The Chief Marketing and Growth Officer (CMGO) leads marketing, member experience and product strategy to support Forteras continued growth and long-term success. This executive is responsible for attracting and retaining members, growing deposits, increasing members use of our services and expanding our presence in priority markets. This executive oversees marketing and brand strategy for both Fortera and Vanderbilt Credit Union, helping each attract members, build trust and strengthen its presence in the markets it serves. The role turns member needs and market opportunities into products, communications and experiences that support lasting, profitable growth.

The role sets marketing and growth priorities, manages approved budgets and defines what members need from products and digital services.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Enterprise Growth Strategy and Accountability

Lead a credit union-wide growth plan that attracts new members, retains existing members, grows loans and deposits and makes Fortera the financial institution members use most.

Turn strategic priorities into clear plans for each priority market, member group and product, with assigned responsibilities, budgets, timelines and targets.

Identify where Fortera can compete successfully and focus resources on opportunities that offer lasting value for members and the credit union.

Maintain a clear growth scorecard, review results regularly with executive leadership and adjust plans when results fall short.

Vanderbilt Strategy and Market Expansion

Lead Vanderbilt Credit Unions marketing and growth plan. Define priority member groups, reasons to choose Vanderbilt, advertising, digital presence, communications and measures of success.

Preserve Vanderbilts licensed brand identity while using Forteras products, technology and resources to provide greater value to members.

Partner with the Vanderbilt market leader, who leads local relationships and business development. The CMGO leads brand, marketing, member acquisition and product launch strategy.

Develop approaches to branding, communications, member retention and entry into new markets that Fortera can use in future affiliations, mergers and acquisitions.

Product Strategy and Launches

Lead product planning and development using member feedback, competitor research, and business results. Recommend which products to introduce, improve or replace, and work with the responsible executives and Finance to agree on ownership, priorities, costs and goals for member use, growth and financial results.

Establish a consistent process for evaluating product ideas, building business cases, preparing launches, reviewing results, and retiring products when appropriate.

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FORTERA CREDIT UNION

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Chief Marketing and Growth Officer