Position Summary

The Growth Marketing Manager combines digital marketing expertise with strategic alignment across marketing, business development, and distribution. This role is responsible for designing and executing campaigns, optimizing digital channels, and delivering insights that accelerate growth initiatives. This individual ensures that marketing efforts directly support business development and underwriting premium goals.

Key Responsibilities

Digital Marketing & Demand Generation

Execute digital marketing strategies (SEO, SEM, paid media, email, webinars, and social campaigns) that drive lead generation and broker engagement.

Optimize campaigns for performance, continually making recommendations to the marketing team for messaging, targeting, and creative.

Oversee marketing automation and CRM integrations (HubSpot, SEMRush) to ensure accurate tracking and reporting.

Marketing & Distribution Alignment

Collaborate with SVP, Business Development, and Specialty Brokerage teams to ideate targeted enablement tools, campaigns, and messaging.

Partner with SVP and underwriting to ensure growth initiatives are reflected in marketing execution.

Create dashboards and reporting that connect marketing activities to premium impact.

Competitive Intelligence & Market Insights

Lead competitive monitoring, providing analysis and briefings on market trends, new entrants, and distribution strategies.

Conduct white-space and segmentation analysis to identify growth opportunities.

Customer Experience & Feedback Loops

Oversee design and analysis of NPS surveys and customer experience feedback programs.

Translate broker and customer feedback into actionable marketing strategies.

Product Marketing

Support product marketing efforts by making recommendations for positioning, messaging, and launch strategies.

Make recommendations for sales enablement content (case studies, playbooks, presentations) to support distribution partners.

Monitor adoption and success of new products in-market, providing feedback to SVP.

Knowledge, Skills, and Abilities

The candidate should be customer service oriented, demonstrate a positive attitude and the ability to share knowledge and work effectively in a team environment with all levels of company staff; process strong mathematical skills, strong time management and organizational skills; and analytical and problem-solving skills with the ability to manage and prioritize multiple projects independently in a fast-paced office environment. Excellent communication, negotiation, and interpersonal skills both written and verbal. A working knowledge of Microsoft Office products, Adobe, spreadsheet software, CRM software, and general computer skills are required.

Other Requirements

Insurance experience highly preferred.

Bachelor's degree in marketing, Business, or related field, preferred but not required.

3-8 years of experience in growth marketing, demand generation, or digital marketing.

Strong understanding of CRM, marketing automation, and analytics tools (HubSpot, Google Analytics, SEMrush).

Demonstrated ability to design and execute digital campaigns tied to revenue outcomes.

Strong analytical skills with experience building dashboards and performance reports.

Excellent communication, relationship-building, and project management skills.

Physical Requirements

Must be able to sit and operate a computer; answer and communicate on a telephone; operate copy machine.

Supervisory Responsibilities

None starting out - but growth potential.

Equipment Used

Computer, telephone, copy machine, scanner .

Hours of Operation and Working Conditions

This position will be located out of Pheonix, AZ office. Working hours are Monday through Friday from 9am to 5pm, in a business-casual office environment. We currently operate in a hybrid capacity with 3 days in the office, Wednesday and Thursday are required and 2 days at home. This position requires occasional flexibility for working additional hours to accomplish project objectives. Occasional business travel may be required.

Falvey Insurance Group

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Growth Marketing Manager