The purpose of this job is to design engaging and strategic communication materials, and to maintain and protect the visual identity of the organization and its overall brand. Produces both traditional and digital designs including logos, advertisements, stationary, promotional items, reports, brochures, newsletters, charts, posters, signage, banners, eblasts, flyers, web and social media graphics, videos and presentations

Provides graphic support and develops collateral and communication materials (traditional and digital) which may include logos, advertisements, stationary, promotional items, reports, brochures, newsletters, charts, posters, signage, banners, eblasts, flyers, web and social media graphics, videos and presentations.

Designs complex artwork using professional graphic software (e.g. Adobe Creative Cloud) or traditional art production methods.

Consults with client departments to determine project objectives and audience(s), selects appropriate methods and styles to best communicate information and ideas, gathers information and develops design options and specifications, estimates materials, equipment, budget and time schedules to complete projects.

Selects photographs and illustrations to be used.

Applies graphic design, writing style and techniques appropriate for diverse audiences.

Translates statistical and other data into maps, charts, graphs, illustrations, project slides, and other presentation media.

Monitors the production of citywide design pieces to ensure specification and quality standards are maintained, and deadline lines are met.

Ensures adherence with City brand and marketing/communication standards.

Coordinates and schedules printing projects; analyzes and selects the most cost-effective methods of reproduction.

Takes, processes and/or acquires photographs and graphic images for web, print and video use.

Regular attendance is a necessary and essential function.

Performs other duties as assigned.

CITY OF COLUMBIA

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