Summary of Position:

Responsible for the development and execution of the Cher-Ae Heights Casino Marketing plan, Guest Relation strategies and programs within the Marketing Department and it's sub-departments of Player's Club/Gift Shop, Player Development, Executive Casino Hosts, Entertainment and Events, Graphic Design, Advertising and Social Media by performing the following duties personally or through department supervisors and leads.

RESPONSIBILITIES:

Establish, execute, monitor, and adjust strategic marketing plans, both short and long range, to achieve Casino objectives regarding revenue, profitability, and market share.

Statistically analyzes marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions.

Provides performance reports, analysis, and regular status reports on marketing programs to the Management Team and Tribal Council.

Effectively cooperates and coordinates activities (such as events and promotions) with other managers to insure interdepartmental team relationship.

Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and Gift Shop.

Ensure

inventory control; reporting current stock on hand and necessary purchasing orders for gift shop supplies and inventories with the Crown Club/Gift Shop Lead.

Ensures effective controls of marketing results and takes action to guarantee that marketing objectives fall within designated budgets.

Plans, prepares and presents for approval, advertising and promotional materials and negotiates all media buys and publicity.

Coordinates public relations while working with city and state organizations to promote casino interest, initiates press releases and represents the casino at appropriate functions.

Maintains close working relationship with media.

Manages the development, production, and distribution of promotions and collateral materials including print, social media, direct mail, point-of-purchase displays, and signage to support sales and marketing programs.

Monitors competitive products and marketing activities.

Oversees development, maintenance and utilization of customer database (Kanomi).

Establishes research methodology, such as survey, opinion poll, or questionnaire, and designs means for collecting data for each project.

Develops and assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and organization's image and marketing effectiveness.

Negotiates entertainment contacts with local bands for entertainment venues.

Creates an atmosphere of FUN for all casino guests.

Set a positive example at all times for all team members.

Maintain a professional reputation within the Marketing Departments, company and the community.

Serves as Public Information Officer and spokesperson for The Heights Casino and the Indian Community of the Trinidad Rancheria.

REQUIRED QUALIFICATIONS:

High school diploma and Bachelor's Degree, Masters Degree (B.A. or B.S.) and/or equivalent experience.

Five to seven years Casino Marketing/Advertising experience and the ability to handle high volume, fast-paced environment.

In-depth knowledge of advertising, promotions, entertainment design, special events, direct mail and player tracking systems.

Ability to interact with the general public.

Work Environment and Physical Demands

Working environment consists of various levels of smoke, noise, light, heat, and cold.

Must be able to respond to visual and aural cues.

Must be able to operate in physically and mentally stressful conditions.

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Cher-Ae Heights Indian Community of the Trinidad Rancheria DBA Cher-Ae Heights B

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