CertaSite, LLC

ROLE OVERVIEW

We are looking for a Regional Sales Manager East Region, who will join a strong sales team that values collaboration, communication and transparency. The Regional Sales Manager (RSM) will lead, coach, and develop a high-performing field sales team of Account Executives (AEs) in the Greensburg and Rimersburg PA, and Northeast Ohio territories. This leader is responsible for driving new business growth, accelerating sales performance, developing talent, and ensuring flawless execution in the pursuit of new commercial customers.The ideal candidate is a strong operator, a hands-on coach, and an inspiring leader with expertise in B2B sales excellence. This role requires significant time in the field with AEs, strategic partnership with Operations and Marketing, and a relentless commitment to customer experience.

Travel Requirement: 60--70% travel across your designated territories Greensburg and Rimersburg PA, and Northeast Ohio (branch visits, ride-alongs, customer meetings, jobsite walkthroughs, and regional activities).

COMPANY PERKS

Uncapped commission plans

Education & Certification reimbursement program

Referral bonuses starting at $1,000 per referral

Comprehensive medical plan options, including dental and vision

401K plan with company match

Generous paid time off, paid holidays, and paid parental leave

Management opportunities

Company giveaways

Opportunities for community service and charity involvement

Work at a mission-driven company, focused on people

Continued growth and expansion into new markets and products and services

WHAT YOU WILL BE DOING

Drive sales, gross margin, and profitability growth

Responsible for area sales and profit plans to budget through successful leadership, organizational plans, customer service, and outstanding execution of all sales processes

Know and manage the business by effectively using financial reports, assessing results, and developing specific actions directly related to business development and growth

Assist with the integration of acquired businesses within region

Know our top customers by interacting with them, observing purchasing habits, associate and customer experience

Responsible to ensure that all associates are current and up to date with fire and life safety knowledge, use, and related product applications through a commitment to formalized training and development within prescribed timelines and standards

Accountable to ensure that trends of underperformance are formally addressed, with clear and documented performance improvement plans

Key Responsibilities

Sales Leadership & Team Development

Lead and develop a multi-state team of Account Executives (AEs) focused on new business acquisition.

Conduct ongoing field ride-alongs, coaching sessions, and performance evaluations.

Foster a positive, winning culture centered on accountability, teamwork, and continuous improvement.

Implement sales processes, tools, and best practices to maximize productivity, prospecting activity, and close rates.

Sales Execution & Growth

Achieve and exceed monthly, quarterly, and annual new business booking targets.

Collaborate with Marketing to drive pipeline development, lead flow, and demand generation efforts.

Support AEs in prospecting, cold outreach, quoting new customers, and executing high-impact presentations.

Ensure accurate and timely use of CRM (HubSpot) for forecasting, reporting, and activity management.

Cross-Functional Partnership

Collaborate closely with Operations and Service teams to ensure smooth onboarding of new customers and alignment on customer expectations.

Participate in branch meetings, QBRs, operational reviews, and strategic planning sessions.

Strengthen relationships with AHJs, contractors, facility managers, and key industry partners to support new business opportunities.

Territory Management

Develop territory growth strategies based on new business potential, competitive landscape, and market segmentation.

Analyze performance trends and adjust plans proactively.

Support hiring, onboarding, and training of new AEs across the region.

Qualifications

5+ years of B2B sales experience, preferably in fire protection, life safety, building services, industrial services, or related industries.

2+ years of leadership experience managing a field sales team.

Proven track record of exceeding new business quotas and developing high-performing reps.

Strong understanding of sales process, prospecting, pipeline creation, and forecasting.

Excellent communication, coaching, and presentation skills.

Willingness and ability to travel 60--70% across designated territories

Valid driver's license.

IDEAL QUALITIES

Business to Business fire and life safety industry experience driving revenue and helping build strong GTM strategies

Demonstrated track record of uncovering opportunities and advancing prospect opportunities to close by following a prescribed selling campaign process

Strong orientation to delivering winning outcomes and possessing an emotional engine that is contagiously felt throughout the organization

Proficiency in identifying high value prospects, running a disciplined sales campaign and converting prospects into CertaSite customers

Who are we?

CertaSite is a fast-growing fire protection and life safety company. Fire and life safety is our passion. It's all we think about. We leverage our hard-earned expertise to give people peace of mind, confidence, and more time to pursue their core businesses. Since 2018, we have grown from four to 18 markets while serving more than 30,000 customers throughout the Midwest.

As we grow and expand into new markets, we are building a team that loves what they do and has fun doing it. If you are looking to be challenged every day, for an opportunity to make a meaningful impact, and to grow with a mission- and people-driven company focused on the customer, we hope you will consider this amazing opportunity.

Our Mission: To provide a meaningful impact to as many lives as possible.

Our Vision: To be the most dependable and simplified life safety solution on the planet.

Our Values:

Passionate -- We are on a relentless pursuit to be great, not just good enough. And we have fun doing it.

Impactful -- Our work makes a real difference in the world. We literally save lives, but that's just the beginning.

Innovative -- We believe there is always a better way. We don't stop until we find it.

Genuine -- We do what we say, and we mean it. We are authentic and dependable.

WORKING CONDITIONS & PHYSICAL REQUIREMENTS: controlled climate, office environment, travel as needed; expected around 50% of the time, visit customer locations and may have meetings in field settings, required to sit for long periods of time, eight hours or mo

CertaSite

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