Develop and implement a comprehensive web content and social media strategy.

Write, edit and design marketing communications materials for digital media.

Communicate key messages, multimedia and stories using social media in support of the college's strategic marketing efforts.

Develop content for the college's website, social media and other channels.

Shoot and edit video on campus as needed for marketing and public relations projects including post-production.

Collaborate on social media efforts for admissions, monitor college-related conversations in social media and track sentiment ratings, measuring effectiveness based on analytics.

Expand and maintain social media and video presence on the Internet, using a mix of creative and professional skills.

Edit and approve website content that is produced by web content managers.

Apply the college's brand identity to all appropriate aspects of multimedia projects.

Participate with staff in developing creative concepts and ideas for specific projects.

Monitor trends and developments in multimedia, social media tools, research social platforms and identify potential use.

Recruit and oversee marketing and communications student interns and volunteers on multimedia projects.

Represent the college at community and promotional events.

Operate within the framework established by CWC's policies, procedures, and practices.

Perform other reasonably related duties as directed or assigned.

Manage the Eventbrite ticketing system for the Lander, Jackson, Dubois outreach centers, and the Theatre department.

Oversee and regulate the accessibility of the website including external webpages.

Work with Executive Director on website architecture, content, SEO, SEM and digital buys.

Work collaboratively with marketing team on developing, implementing and managing campaigns to promote Central Wyoming College.

Identify and evaluate new digital technologies.

Supports the Director in all Department initiatives.

Central Wyoming College

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Digital Marketing Manager