Marketing & Communications Manager

Hartford, CT (http://maps.google.com/maps?q=170+Sigourney+St+Hartford+CT+USA+06105) - Development & Communications

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Job Type

Full-time

Description

This position has strategic and tactical responsibility for the vision, execution, and management of communications for the Boys & Girls Clubs of Hartford, with a core emphasis on sharing Club impact and increasing donor engagement. The Marketing & Communications Associate provides leadership for the creation, deployment, and evaluation of a comprehensive strategic communications and marketing plan to enhance and grow the organization's brand and reputation, across multiple audiences, through public relations, media relations, board/donor communications, social media, events, and organizational collateral. This role identifies and responds to opportunities (i.e., current events/news) to build brand awareness and effectively promote the organization, maximizing its return on marketing and communications efforts.

Strategy & Planning

Develop comprehensive annual communications plan and timeline aligned with Development and Program priorities, including media and social media tactics

Collaborate with program and administration leadership to ensure consistent brand and messaging to current and potential stakeholders

Communications

Play a lead staff role in managing (in partnership with committee chair) the organization's Communications Committee

Develop, design, and deploy a monthly e-newsletter for external and internal stakeholders

Support BGCH Program and Human Resource communications needs, as assigned

Play a lead role (in coordination with VP of Development) in developing special event communications, including scripting, promotional materials, signage, program books, etc.

Media relations

Create and maintain current media database for print, radio, and broadcast channels

Write and distribute all press releases to promote special events, club news, grant awards, etc., as appropriate

Cultivate strong working relationships with regional media (Hartford Courant, Hartford Magazine, Hartford Business Journal, etc.)

Pitch news stories/photo ops that highlight the positive impact of Clubs

Coordinate opportunities to position Club & Board leadership as thought leaders on youth development issues through Op-eds, participation in area radio/tv programming. Etc.

Website/Social media

Create and promote Club content/special events/news that increases digital engagement and drives social media activity (Facebook, Instagram, Twitter, LinkedIn) to build brand equity

Support employee recruitment efforts through web and social postings for Club job postings

Collateral Development

Play a lead role in the creation of the organization's annual report, impact report, program brochures, and other collateral, as assigned

Maintains and catalogues BGCH photo library (for use on web, collateral, social, etc.)

Professional Development

Represent BGCH at local networking events, as assigned or requested

Requirements

Self-starter with ability to work independently or collaboratively

Bachelor's degree in Communications, Sales/Marketing, Journalism, or related field

3-5 years of experience in a communications role(Experience in a nonprofit or advocacy organization preferred)

Ability to prioritize and manage multiple projects

Strong storytelling abilities & extensive social media experience

Cultural competency with a proven ability to communicate with diverse audiences

Excellent writing, editing, and verbal communication skills; attention to detail

Strong interpersonal and relationship-building skills

Proven track record of achieving communications goals (e.g., national media coverage, successful ROI)

Strong Microsoft Office skills required

Design skills are a plus

Boys & Girls Clubs of Hartford

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Marketing & Communications Manager