Back to Nature is on a mission to bring consumers super tasty remakes of America's classic snacks with quality and simple ingredients. We helped plant the seeds of the natural foods movement in the 1960s and are reigniting the brand for a new generation of snackers. Our brand is ready for its next phase of growth driven by our dedicated Back to Nature team with the support and resources of the Barilla Group, a multinational expert in delicious, quality food.

Barilla is an?Italian family-owned food company and a world leader in pasta and bakery products across Europe.?Established in 1877, it's now an international Group present in more than?100 countries. While we're best known in the United States as a company that sells delicious pasta, we were thrilled to expand our bakery portfolio with the acquisition of Back to Nature in 2023.

We at Back to Nature believe that the best snacks are made by happy people. Our collaborative, insurgent team is building a unique culture focused on driving success while making employee well-being a top priority. We live out our 'Good VIBES' values and deliberately cultivate an insurgent brand culture that embodies who we are and how we work. We are proud of how we support our hard-working employees through strong benefits that align with our core values.

About the Role

We are seeking a dynamic and seasoned Senior Sales Manager to lead growth across the portfolio of BTN products. In this role, you will build sales strategies and execute business plans to maximize revenue and market share and exceed the corporate sales goals. You will have total customer responsibility that crosses Mass, Club, Channels, and other existing accounts.

How the Role Will Measure Success

Identify, evaluate, and build relationships with new and existing customer partners.

Total customer responsibility includes promotional planning/execution, new item launches, trade spending, and deduction management. Accountability for communication to the customer including supply chain service, customer and consumer marketing, legal, finance, etc. Meet customer expectations on sales, replenishment, merchandising and retail conditions.

Responsible for management of broker and relevant distributor partners

Lead cross functional thinking and problem solving with cross-functional Back to Nature teams to support customer development and ongoing growth

Negotiate terms, pricing, and agreements with new partners while maintaining brand integrity and profitability

Monitor performance metrics, analyze sales data to identify opportunities and address challenges

Stay current on industry trends, market activities, and evolving consumer behaviors to inform channel development strategies.

Manage and mentor internal team, setting targets and driving performance excellence.

What You Will Bring to the Table

Minimum 7 years of CPG retail sales experience, with strong experience in Mass & Club Channel

Bachelor's degree

Demonstrated ability to be both strategic and detailed oriented bringing ideas from concept to completio

Proven strong management capabilities and top tier communication skill

Demonstrated ability to manage and deliver results via problem solving capability and influence

Experience with customer IT systems platform

Business acumen across marketing, supply chain and financ

Ability to manage trade planning and maintain budget & spendin

Proven, successful experience selling and negotiating new products, packaging and/or new approaches both internally and externally to challenge the status quo and think differently

Demonstrated experience building effective relationships, communicating across multiple levels internally/externally and solid organization skills to meet business goals

Experience in analyzing data and developing a relevant selling story based on findings.

Takes initiative, sets priorities, and able to work independently.

Demonstrated ability to achieve sales targets that are relevant to both company and customer strategies.

Ability to anticipate obstacles and develop contingency plans.

Additional Expectation

Minneapolis-based preferred.

Ability to travel up to 20% with no destination restrictions.

References are required.

What We Offer

Competitive salary and performance-based bonuses

Comprehensive benefits package

Opportunity to work with an innovative, growth-focused team.

Career growth and development opportunities.

If you are a strategic thinker with a passion for growing brands through innovative sales channels, we would love to hear from you!

Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any @type and to afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Other classifications include, but are not limited to, family status, health status, multicultural differences, political ideas and sexual orientation and identity.

Barilla

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Senior Sales Manager - Back to Nature